"Hey look, people are finally noticing that Yelp sells review placement.
They called us a few months back with the usual shakedown request. Apparently you get a call once you have more than N hits. If you pay them a monthly fee, you get to put your "favorite" review at the top, get better search result listings, and (I'm pretty sure they told us) get to delete "unfair" reviews about your business." (JWZ)
Boom, there goes your online integrity. And more in this situation reported by East Bay Express
""Hi, this is Mike from Yelp," the voice would say. "You've had three hundred visitors to your site this month. You've had a really good response. But you have a few bad ones at the top. I could do something about those.""
This is great. Welcome to Sleazy and Shady 2.0.