Monday, April 20, 2009


"We tend to always wonder," she replied: "What's that person's true preference? What do they really want? I think that's the wrong question, because we want it all." People have multiple goals. If group involvement or the ordering of choices changes the process of making a particular decision, and in turn the result — whether because it tweaked our notions of risk or because it helped elevate social goals above individual goals and led to better choices for the global commons — that isn't necessarily a distortion of our true preference. There is no such thing as true preference. (NYTimes)

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